“They know brokers’ kids’ birthdays and the specific market they’re in. They’ve been through many different environments; they’ve seen it all. Our vision is deeply rooted to continue to build the best-in-class technology, but never forget to have the face-to-face meeting — even a Zoom or Teams call — to keep that human touch front and centre as we grow this beautiful business.”
Celebrating achievements and opportunities
A growth mindset in any type of market is central to Kind’s forward-looking strategy, and its success hinges on working with others who have the same outlook. That was the impetus behind Kind’s Vibe event, where over 1,000 people gathered in Newport Beach in 2023 to hear industry experts discuss mindset, success, adversity, and finding ways to come out on top.
This year, Kind is doing it again with the 2nd Annual VIBE event, but this time at the Palms Casino in Las Vegas. The free Oct. 18 event is an open invitation to all mortgage brokers, but with over 800 people already registered, Aguilar urges brokers to sign up sooner than later. As rate relief rolls in and refis pick up, it’s time for brokers to ask themselves how they stand out from the competition so they’re best able to take advantage of market changes. Successful industry professionals will be there to share insight and advice, tying it all back to the right mindset. The difference mentality makes can’t be underestimated, and Aguilar’s own experience is a testament to its power.
With Kind, from the very beginning when he came aboard as its first salesperson, he recalls constantly hearing other lenders brag about their rankings. He also remembers the boldness in his reply, stating: “We’re the 462nd wholesale lender out there — for now.” Blazing up the list, Kind is proud to now sit at sixth but again Aguilar adds the caveat — for now.
“We’re continuing to move up, we’re not stopping,” he said. “Pricing, product, and technology are needed to compete, but they don’t make up for bad relationships. We want to grow the right way: organically, with the right team, the right product, the best technology mix, and always putting our broker partners first.”